This is the last installment of a 2-part series. The focus is on strategies used by Wowa, one of Canada's fastest growing mortgage sites.
Regardless of what you think of rate comparison sites, if you have any mortgage, real estate or other online marketing interest, employing the following will boost your internet presence.
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If you haven't seen it yet, start with Part I here.
Below is more of what we gleaned from our exclusive interview with mortgage comparison leader, Dr. Hanif Bayat. Takeaways appear in italics and we've linked to various resources if you want to learn more.
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