How Wowa exploded its mind-share in Canada's mortgage market

Back in the day when I was running a mortgage comparison website, I used to look in the rearview mirror and see a company called Wowa.

Before we knew it, Wowa had overtaken almost every competitor on pageviews, cementing itself as Canada’s #2 rate comparison site behind the industry's 800-pound gorilla, Ratehub. It has been swiping market share from Ratehub ever since.

Wowa’s rapid ascent in the fiercely competitive rate comparison business has been astounding. It's gone from zero to over half a million unique users per month — in less than 60 months.

And it was all driven by a man who knows how to play the Google game as well as anyone in the industry. His name is Dr. Hanif Bayat. I interviewed him because his approach is fascinating. What follows is a must-read for anyone who hopes to attract organic online traffic, mortgage traffic or otherwise.

In MLN's captivating 90 minute interview with this industry leader, here is what we learned...

You don't have access to this post on at the moment, but if you upgrade your account you'll be able to see the whole thing, as well as all the other posts in the archive! Subscribing only takes a few seconds and will give you immediate access.

This post is for MLN Pro subscribers only

Subscribe now


Sign in or become a member to read and leave comments.
Just enter your email below to get a log in link.

You've successfully subscribed to
Great! Next, complete checkout for full access to
Welcome back! You've successfully signed in.
Unable to sign you in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.