How Wowa exploded its mind-share in Canada's mortgage market

Back in the day when I was running a mortgage comparison website, I used to look in the rearview mirror and see a company called Wowa.

Before we knew it, Wowa had overtaken almost every competitor on pageviews, cementing itself as Canada’s #2 rate comparison site behind the industry's 800-pound gorilla, Ratehub. It has been swiping market share from Ratehub ever since.

Wowa’s rapid ascent in the fiercely competitive rate comparison business has been astounding. It's gone from zero to over half a million unique users per month — in less than 60 months.

And it was all driven by a man who knows how to play the Google game as well as anyone in the industry. His name is Dr. Hanif Bayat. I interviewed him because his approach is fascinating. What follows is a must-read for anyone who hopes to attract organic online traffic, mortgage traffic or otherwise.

In MLN's captivating 90 minute interview with this industry leader, here is what we learned...