For those of us trying to move our mortgage sites up the Google ladder, the search behemoth's recent algorithm leak was a rare glimpse into its website ranking methods.

Google's search formula is still a sealed book, mind you, but we’ve now got a much better look at its table of contents.

To help mortgage marketers climb the ranks, MLN has listed seven of the more needle-moving ranking signals, as mentioned in the leak. They include multiple recently unveiled best practices.

Neo Financial's mortgage broker channel now caters exclusively to DLC Group brokers, as reported last week. While the strategy isn't exactly fresh out of the oven (it follows a similar announcement from nesto, which partnered with M3), we thought it was worth a little look-see.

As one can understand, broker networks just love to promote anything that's proprietary, especially exclusive lenders. For one thing, they're a money maker for the network due to overrides (lender kickbacks) and/or juicy connectivity fees. For another, exclusive rates and products sharpen a broker's competitive edge, provided the lender isn't just window dressing.

We got a sense of what Neo brings to the table in its webinar last week, which it hosted for about 400 DLC brokers. Here are some highlights: