Understanding interest rate behaviour across multiple cycles is crucial to making savvier term decisions. They may not be foolproof, but historical rate patterns yield vital insights—much like relying on a GPS that occasionally thinks you're driving through a cornfield.

At a minimum, history provides a sense of how long rate cycles last and what drives them, and that's essential knowledge for any mortgage professional.

With that in mind, this report takes a new look at what we can glean from the past.

Whenever the calendar flips, hope springs eternal for those of us in the mortgage game. This year, there's more than just wishful thinking; there are genuine grounds for optimism.

In fact, here are 10 reasons why mortgage volumes are set to climb this year. And no, none of them came from an economist who predicted six of the last two recessions. They're legit.

AI search will increasingly displace traditional search in the year ahead, which could have seismic implications for mortgage pros dependent on organic traffic.

Savvy marketers must adapt their strategies or risk becoming as relevant as a fax machine at a fintech lender.

Here's a look at how much mortgage search has changed and where it's going, according to the top subject matter experts MLN follows. At the end is a roadmap for survival in 2025's digital battleground.