Banks "Can't Ignore" Mortgage Brokers

BMO's highly anticipated re-entry into the broker market is more than just a headline – it's a robust "vote of confidence in the broker channel" declared BMO Capital Markets analyst Étienne Ricard today.

On First National's conference call today, Ricard questioned CEO Jason Ellis about it, asking, "What do the banks value most in the broker channel that is more challenging to replicate in more traditional distribution channels?"

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