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RFA Plans to Turn Artis Struggles Into Broker Market Opportunity

If you want to bet on the Canadian mortgage brokers industry, you'll soon have a new way to do it.

RFA Capital Holdings recently announced a merger with Artis REIT that will create a new publicly traded company called RFA Financial.

The retooled firm’s revenue model will revolve around brokers and be centred on RFA Bank, which is a top-10 lender in the broker market.

"We're focused solely on the broker channel and not deviating from that," RFA's CEO Ben Rodney told MLN in an exclusive interview.

Rodney was kind enough to walk us through why this partnership is logical and why Canada’s mortgage world may soon take notice.

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