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Nine Agents: $1 Billion of Originations. How AI-Powered Pine is Scaling

Pine announced yesterday that it joined the billion-dollar club—$1 billion in mortgages under administration (MUA) that is. We caught up with CEO Justin Herlick last week to find out why this particular milestone deserves more than a polite golf clap from the fintech peanut gallery.

He explained that Pine, which has received $50 million in venture funding, is vertically integrating its mortgage business with home shopping, using the properly.ca real estate platform it bought in 2023.

The company has since rebranded Properly to Pine Homes and says its 1% cash-back real estate and mortgage platform helps homebuyers save an average of:

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