Rate tables on mortgage websites are often as compelling as a parliamentary budget footnote. Far too many sites settle for generic, ineffective rate grids with no context for consumers whatsoever. If yours is one of them, leveraging a technique called price anchoring can boost prospect engagement.
Rate tables on mortgage websites are often as compelling as a parliamentary budget footnote.
Far too many sites settle for generic, ineffective rate grids with no context for consumers whatsoever. If yours is one of them, leveraging a technique called price anchoring can boost prospect engagement.
Back to topIf you're seeking a textbook case of banks giving consumers the short end of the stick, look no further. The nation's biggest mortgage lender, RBC, just slashed its posted rates. "RBC's move is the biggest move to increase penalties (IRDs) since its posted
If you're seeking a textbook case of banks giving consumers the short end of the stick, look no further.
The nation's biggest mortgage lender, RBC, just slashed its posted rates.
"RBC's move is the biggest move to increase penalties (IRDs) since its posted rates peaked on September 20, 2023," says Matt Imhoff, founder of Prepayment Penalty Mentor (PPM).
For those fluent in the dark arts of interest rate differential (IRD) charges, this spells disaster for anyone daring to escape their RBC mortgage shackles early. Here's precisely how grim it gets...
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