Whenever the calendar flips, hope springs eternal for those of us in the mortgage game. This year, there's more than just wishful thinking; there are genuine grounds for optimism.

In fact, here are 10 reasons why mortgage volumes are set to climb this year. And no, none of them came from an economist who predicted six of the last two recessions. They're legit.

AI search will increasingly displace traditional search in the year ahead, which could have seismic implications for mortgage pros dependent on organic traffic.

Savvy marketers must adapt their strategies or risk becoming as relevant as a fax machine at a fintech lender.

Here's a look at how much mortgage search has changed and where it's going, according to the top subject matter experts MLN follows. At the end is a roadmap for survival in 2025's digital battleground.

If you know a mortgage borrower who's in trouble, they may be wondering what lenders can do for them. The Financial Consumer Agency of Canada (FCAC) says popular lender relief measures for mortgagors seeking salvation include: