Last June, nesto decided to splash some serious cash on acquiring CMLS, a mortgage finance company. With a nine-figure investment on the line, nesto's backers are eager to see its returns sprout faster than a chia pet on Miracle-Gro.

To crank up the volume for 2025, CMLS is going all out with moves like:

• lowering the bar to qualify for broker bonuses
• going on a hiring spree to improve service
• launching an alternative mortgage that's as versatile as they come.

Net-net, there's plenty to applaud. For those in the business, read on for an unvarnished take on how brokers benefit.

"Pricing exceptions on every file are ridiculous. Special pricing has gotten out of control."

That's what one of Canada's most successful mortgage brokers told us today.