MLN NewsStream

Interviews sans fluff. That's the mantra around here, and MLN’s debut of Stress Test This aims to deliver just that. It’s a tight 9-minute format designed to load up on insight before attention spans start checking the clock.

Episode #1 spotlights the entrepreneur who took modern retail, fused it with mortgage brokering and then scaled it to a $4+ billion business. He then trailblazed the broker-owned lender concept, became a digital marketing authority (seemingly overnight), and built what many would call Canada’s most formidable independent broker brand.

This describes none other than True North Mortgage Founder Dan Eisner—a man who treats mortgage business strategy like some people treat chess: three moves ahead, and never by accident.

Once again, Canada's wheel of employment treated Bay Street estimates like satire. And this time, the Labour Force Survey surprise was on the downside.

Here was the damage:

• Estimated job change: -40,800 (est. +13,500 | prior 83,100)
• Unemployment rate: 6.9% (est. 7.0% | prior 6.9%)
• Average hourly wages: +3.3% (prior 3.2%)
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Bay Street buzz:

This is a question that virtually every mortgage lender wants to know, but none of them really do.

The reason that no lender truly knows is threefold:

1. There are few public sources of these data
2. The stats that exist conflict, and
3. Private lender data isn't widely shared.

The two most prominent sources of mortgage broker market share are Mortgage Professionals Canada (MPC) and CMHC. Here's what each side claims, and why they still leave us one bulb short of clarity.

As a professional mortgage advisor, your battle-tested wisdom and mortgage smarts save clients money and build their net worth. It's what keeps clients knocking on your door versus tens of thousands of other competitors.

When you consistently package those insights into engaging articles or videos, your reach can grow dramatically. Top mortgage content creators in this country routinely generate 50+ to 400+ leads a month from such handiwork.

But how do you craft content people actually care about? And just as importantly, how do you get eyeballs on it without resorting to black magic or clickbait?

In today’s hyper-competitive, increasingly saturated digital jungle, these are literally million-dollar questions. And the answers are different than they used to be.

Fed policy decisions often ripple northward to Canada's mortgage market, but Wednesday's announcement didn't make many waves for rates.

What happens in the next few months, however, could be a different story. There's every indication that the Fed will remain on pause longer. That and more trade clarity could limit any downside for Canadian mortgage rates.

With this in mind, we broke down the Fed's announcement into eight essential takeaways for Canadian borrowers.