Straight from the digital marketing trenches come two gobsmacking revelations from search marketing company Ahrefs:
1. Google's AI Overviews (AIOs) kill an average of 34.5% of clicks for most top-ranking pages (so far).
2. These are likely the highest click-through rates (CTRs) we will ever see again.
Translation: if you liked your Google CTR last year, take a screenshot—it’s now a relic, just like that old BlackBerry....
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Fed Threat Coming by May 2026
Jerome Powell runs a little central bank you might have heard of called the U.S. Federal Reserve. It's only the most influential monetary force in the global bond market — essentially the sun that our financial solar system revolves around.
People will say what they will about Powell, but it's hard to doubt one thing: his independence from political influence.
It's this very attribute, however, that a certain someone in a big white house doesn't appreciate....
Trump's Economic Roulette Freezes BoC: How Mortgage Hunters Should Play It
Those with variable-rate mortgages will need to keep their champagne on ice; the Bank of Canada isn't ready to pop the cork on lower rates just yet. Instead, it left its policy rate at its estimated "neutral" level of 2.75%.
For mortgage shoppers, we'll outline how to survive this will-they-won’t-they rate saga. But before delving into strategies, let's unpack the critical takeaways from today's BoC verdict:...
First Impressions Happen in 8 Seconds: Make Yours On a Video
Consider that:
* A one-minute video conveys up to 1.8 million words of information.
* People linger on a web page 40% to 80% longer if it has a video.
* The average website has just 8 seconds to engage a visitor.
It's worth marinating on the significance of these stats for a moment — because many of your competitors already have....
A Quick Peek at Scarlett 3.0
Building a client mortgage portal has traditionally required a lot of time-consuming and expensive coding. Not anymore. Tools like Scarlett 3.0, a client portal builder for mortgage brokers, have made the process far simpler, faster and less expensive.
Scarlett 3.0 debuted last month for Scarlett Mortgage (POS) users. Here's a quick rundown of eight useful new features that can either make/save brokers more money or keep their customers happier:...