The marketing prowess of Canadian banks is legendary, akin in many ways to the dominance of Amazon in online shopping. And nowhere is that more evident than on Google.
Consider the search volume of Canada's biggest bank by assets, RBC. When you compare it to America's largest bank, JP Morgan Chase (JPMC), for example, you see something unintuitive....
The marketing prowess of Canadian banks is legendary, akin in many ways to the dominance of Amazon in online shopping. And nowhere is that more evident than on Google.
Consider the search volume of Canada's biggest bank by assets, RBC. When you compare it to America's largest bank, JP Morgan Chase (JPMC), for example, you see something unintuitive.
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