Frictionless.
You probably know the term if you spend time around web design.
If it's new to you, and you aspire to a mortgage site that's not a digital relic, consider this required reading.
The fastest-growing stock brokerage in history has studied it obsessively.
In fact, Robinhood revolutionized trading thanks in large part to a frictionless user interface (UI).
That means Robinhood's app strips away almost every obstacle to customers doing what it wants them to do.
The company's design mastery has won it countless awards—and even sparked major controversy.
But while critics debate the ethics, nobody disputes the success.
That's key for tech-savvy brokers trying to build a better user experience (UX).
The same tactics Robinhood used to amass 27 million clients and a $120 billion business could help some mortgage pros close at least 20–30% more deals.
