The broker network business is as cutthroat as any. Firms trip over themselves to attract producing brokers, and these companies have learned that "exclusives" sell.
To date, the biggest exclusives have centred around lenders, like DLC's HSBC deal, M3's National Bank pact, and DLC's Equitable Bank (prime) partnership.
But more and more, broker networks are promoting members-only access to proprietary lead-gen tools, CRMs, and so on. They use such tech as differentiators in recruiting/retaining brokers.
One example, which you might have heard about lately, is Homie. It just did an exclusive with TMG and its 1,700+ agents.
In short, Homie is an app that coaches young/unqualified homebuyers to understand their finances and build mortgage readiness. It stays engaged with clients while they build their income, credit, and down payment, right up to the moment they’re finally ready to speak with a broker.
