Lenders are in a perpetual slugfest for business, especially monolines that lack bank-matching uninsured rates.
In the past, we've noted how world leaders like U.S.-based UWM do weekly real-time "Sales Huddles" (see this) and key updates videos (see this) starring their CEO.
UWM commits to this weekly ritual to motivate and inform brokers, a concept that wouldn't feel so groundbreaking if it weren't for the fact that its CEO is billionaire Mat Ishbia.
This guy is like a nuclear reactor full of energy—captivating to watch—and he knows the mortgage business better than his own home address.
But if a busy billionaire can find time to speak to brokers and add value each and every week, it raises an uncomfortable question for Canadian bank rivals. Why aren’t more lender bosses out rallying brokers online, showing their customers clear, practical ways to generate more deals?
In Canada, few lenders and broker networks offer anything close to such regular weekly commentary. One exception is a guy who may not share Ishbia’s net worth but definitely matches the enthusiasm for sharing insight: RMG’s Bruno Valko.
