Straight from the digital marketing trenches come two gobsmacking revelations from search marketing company Ahrefs: 1. Google's AI Overviews (AIOs) kill an average of 34.5% of clicks for most top-ranking pages (so far). 2. These are likely the highest click-through rates (CTRs) we will ever see again.

Consider that: * A one-minute video conveys up to 1.8 million words of information. * People linger on a web page 40% to 80% longer if it has a video. * The average website has just 8 seconds to engage a visitor. It's worth marinating on the significance of these

Rate tables on mortgage websites are often as compelling as a parliamentary budget footnote. Far too many sites settle for generic, ineffective rate grids with no context for consumers whatsoever. If yours is one of them, leveraging a technique called price anchoring can boost prospect engagement.