Frictionless. You probably know the term if you spend time around web design. If it's new to you, and you aspire to a mortgage site that's not a digital relic, consider this required reading. The fastest-growing stock brokerage in history has studied it obsessively. In fact,

As a professional mortgage advisor, your battle-tested wisdom and mortgage smarts save clients money and build their net worth. It's what keeps clients knocking on your door versus tens of thousands of other competitors. When you consistently package those insights into engaging articles or videos, your reach can

If you're a successful mortgage originator, you may be considering hiring help to call clients or manage inquiries. Or, you could skip the resumes, interviews, HR paperwork and salary, and adopt someone like Elizabeth. Elizabeth is less hire and more wire. She's a clever, affable bot

One of the hardest things for some mortgage advisors is coming up with natural reasons to talk to past clients. That's a problem because, if you're an originator, deals depend on conversations. But what if the conversations were started for you, with almost no effort on