For mortgage pros, these next 12 months may prove the most transformative—technology-wise—in our industry's history. That's not hyperbole. It's an unavoidable truth. AI is advancing technology and development so fast that the 1996–1999 internet frenzy feels unambitious by comparison. As a

For mortgage brokers and direct-to-consumer lenders who: (A) market online, and (B) want more leads ...2026 could turn their marketing upside-down, more so than any year in history. Starting next year: * Answer engines (AEs) like ChatGPT, Gemini, and Perplexity will steal far more queries from traditional search engines. * More AEs

If you're a broker whose client database is measured in Gigabytes and whose business succession plan is “the kids can fight over it after I’m on the golf course in the Caribbean,” feel free to ignore this story. If, however, you think compelling, one-of-a-kind, online mortgage experiences

Mortgage originators can stand out for any number of reasons, but in today’s hyper-digital, cutthroat market, the dividing line between remembered and forgotten is often mortgage technology. Lenders and brokers know that client satisfaction is non-negotiable, so they leverage a menu of software to enhance it: * Mortgage selection tools