Episode #2 of Stress Test This stars the man working to make Pine a household name in mortgages: CEO and Co-founder Justin Herlick.
As you're about to see, Pine does a lot of things right. Its method is part stopwatch, part spreadsheet: time and measure everything, take every wasted second out of the origination process, chop funding costs, and grow its net promoter score—which Herlick says maximizes word-of-mouth and lowers Pine's customer acquisition costs.
Pine is no tech slouch, but its people matter just as much as its automation. The company has low agent attrition because it does all the client chasing ("top of funnel work") for its reps, delivers ultra-low rates and fair compensation based on customer satisfaction.
We also dig into how Pine is leveraging AI, how it uses AI coding tools, how it scores agents in real-time, its philosophy on AI search, how it manages back-end funders, and where Herlick sees broker market share in 2035.
For mortgage pros allergic to marathon interviews, this one’s a quick shot of competitive insight—practical takeaways from an industry leader in our signature 9.9 minutes. Enjoy...
