In 2026, local credibility beats clever SEO tricks, says search marketing expert Shamil Shamilov from Toronto-based dNovo Group.
For mortgage brokers and lenders to show up in AI responses—ChatGPT, Perplexity, Google AI, etc.—it hinges on reputation engineering and source authority. That's a fancy way of saying you need to prove you aren’t a fraud to a machine that's much smarter than all of us.
What follows is part I of MLN's video interview with Shamilov. In it, he lays out how web search is mutating and where mortgage marketers should actually be spending their hours. If you're in a hurry, note the key takeaways below the video.
You don't have access to this post on MortgageLogic.news at the moment, but if you upgrade your account you'll be able to see the whole thing, as well as all the other posts in the archive! Subscribing only takes a few seconds and will give you immediate access.
