There's really no good reason why mortgage brokers should still be texting or emailing lenders to confirm guidelines, rates or deal status. It's the modern equivalent of sending a letter to a movie theatre to ask for showtimes.
A bot can dish out the same info in seconds, trimming staffing costs and elevating broker and client satisfaction.
That brings us to the puzzle of the day: why do almost no lenders offer such an invaluable tool to their broker partners? The tech to make this possible has been around for years, even before ChatGPT's November 30, 2022 public launch.
While most large lenders are snoozing on this technology, upstart Wiseday is making it happen.
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