For mortgage brokers and direct-to-consumer lenders who:
(A) market online, and
(B) want more leads
...2026 could turn their marketing upside-down, more so than any year in history.
Starting next year:
- Answer engines (AEs) like ChatGPT, Gemini, and Perplexity will steal far more queries from traditional search engines.
- More AEs will officially launch ads on their unpaid platforms.
- Social media will leverage AI to target ads more accurately.
- Ad costs per click (CPC) could surge as plummeting organic search traffic drives alternative seekers.
- Most content that doesn't show up on AEs could see traffic shrivel.
This all has profound implications for brokers and lenders who've been used to marketing online the "old" way.
To counter what's about to upset marketing apple carts, here are four survive-and-thrive action plans for 2026.
You don't have access to this post on MortgageLogic.news at the moment, but if you upgrade your account you'll be able to see the whole thing, as well as all the other posts in the archive! Subscribing only takes a few seconds and will give you immediate access.
